A new decade: what will happen to the rock musicians and their fans
Over the past 5 years, the industry has managed to “bury” and “resurrect” rock music and guitar several times. It was different. We were told that rock and roll was a thing of the past, and then we found out that it was still a long way from being forgotten. Researchers have learned that rock musicians live less than others, but at the same time proved that the most brutal styles of music are harmless. Statisticians told us that rock is still at the peak of popularity among vinyl users, and Chinese scientists have determined that rock music is dangerous for drivers…
In General, despite some bold statements, the genre is still interesting, discussed and quite alive. What can we expect from the rock industry in 2020 and in General in the coming years? Let’s try to look into the future.Revivals and reunions it is no secret that the last decade has pleased many music fans with interesting projects, the philosophy of which was “return to the roots”. One of the most high-profile events was the band Greta Van Fleet, which everyone compares to the legendary Led Zeppelin. And there are quite a lot of similar teams praising hard rock and Blues. Of the less well-known, we can note the Irish The Answer and, for example, the trio Jared James Nichols. Thus, for quite a long time we have seen a revival of styles that were popular in the 70s. This also applies to heavy metal. Take, for example, the band Ghost — at one time, such a project would have been the envy of producers Black Sabbath, Blue Öyster Cult and Mercyful Fate combined.
If we talk about the bands of the past, it turns out that many of their musicians are still full of energy and eager to fight. More recently, it was announced that John Frusciante has returned to the Red Hot Chili Peppers, the already mentioned Blue Öyster Cult have announced a new album, and Dokken are going on tour with George Lynch. What can I say, if such mastodons as Ozzy and Keith Richards continue to create, promising to soon please fans with new albums.Popular rock bands, of course, understand that a small (or large) break and return to the stage helps to raise the interest of the listener and earn money. In any case, most music fans like reunions, even if everything is done primarily for money.Great future for young rockers such teams as Greta Van Fleet have just started to gain momentum — the next few years will be the most interesting and challenging for them. Young, but already experienced rockers will be in demand at major music festivals, which will lead to the birth of new rock idols. This has happened before, so there is no doubt. King Gizzard & The Lizard Wizard, Royal Blood, Badflower, the Blue Stones, Bad Wolves — here are a few diverse examples of rock bands that can expect a great future.If we take into account that big festivals and well-loved young musicians attract new young fans at an incredible speed, then we can expect the next wave of youth “fashion” for rock and guitar to appear soon. History is cyclical.All fans like this course of events, but there is nowhere to go — the concept of “modern rock” implies an incredible mix of all styles: rock, folk, jazz, rap, speed metal… in the future, this trend will only develop. Do you know why this is good? Because this freedom allows you to experiment without fear to go beyond your genre. Experiments with sound, as the history of rock music has shown, often lead to breakthroughs.If you look at it from the other side, many of the current “rockers”, being completely free, are becoming more and more like pop artists. Many years ago, it was for this that the rolling stones scolded the Beatles. Take, for example, the group Imagine Dragons. This team has more in common with pop artists than with rockers: song structure, performance, and appearance. What real rocker likes it when they talk about their favorite genre from morning to night on the radio and TV? Moreover, pop is called rock, and performers of such music are given national awards.Multiculturalism and gender equality are becoming more and more popular among previously unknown groups. We are talking about hundreds of young musicians around the world. The Internet, social networks and streaming services will make everyone equal in their creative rights. “A young white guy with a guitar” — this is how we imagined the image of a typical rock musician a few years ago. Now anyone can become a rock star. An Asian girl, an elderly Hindu, a teenager from the hinterland — any person, regardless of their age, gender and nationality, can change the history of rock.The industry understands the situation by taking the right steps for itself. Fender, for example, announced a large line of signature guitars from female musicians. Time will tell how successful the idea will be, but there is a high probability that Fender hit the nail on the head.Streaming is one of the most controversial phenomena in the modern music industry. Online services, on the one hand, give unprecedented opportunities to many young performers, but on the other hand, they make the life of musicians more difficult.The problem is this. With services like Spotify, YouTube and SoundCloud, many newcomers are trampling their way through, which would have been almost impossible in the Golden era of recording studios. All this is great, but what about professional musicians who don’t need fame, tours, and crowds of fans? Such “anonymous” creators used to be able to write a couple of hits and live quietly on royalties, without thinking about touring. About the same order of things used to many seasoned rockers. In 2017, gene Simmons of Kiss spoke out against streaming. In his opinion, streaming platforms are “killing the future of the Beatles”. What gene meant was that in the world of online services, musicians get little money and they can’t keep working like this.Overall, streaming can and should still have a positive impact on rock music. It is unlikely that musicians will be able to earn a lot of money, but it is easier than ever to talk about their musical ideas.